Ranking higher in Google: where to start?

The key basics to get found better by your target audience.

Getting found better in Google

Ranking at the top of Google brings customers, but where do you start? In this article we explain the key basics you can start with today.

Start with the right keywords

Think about what your customers search for. Not jargon, but everyday language: "plumber Leeuwarden" or "have a website built". Weave those terms naturally into your copy, titles and headings.

Make sure your site is fast and mobile

Google judges whether your site loads fast and works well on mobile. A slow or broken site drops in the results — and visitors leave before they see anything.

Write valuable content

Pages that truly answer the visitor's question score better. Think clear service pages, local information and blog articles like this one.

Work on local visibility

An optimised Google Business Profile and listings with your address and phone number help you rank in local results and on Google Maps.

Need help with your visibility?

DPS Media handles SEO for small businesses across the Netherlands. Request a free concept and discover what's possible.

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